There’s a growing trend in the indie author field of writing for mature adults, or ‘Boomers,’ as they are sometimes called. There may be a number of reasons for this. It’s probably true that a greater percentage of older folks read than younger folks. And mature adults might have more discretionary income than younger folks.
Of course, that doesn’t explain the explosion in the Young Adult category. Books for young adults are taking the publishing world by storm. They are often being made into movies. Could Boomer fiction be the next big trend? I think it could.
Sadly, most booksellers don’t even have a category for mature adult fiction. My novel “Renaissance” had to be put in the Contemporary Women’s Fiction and Contemporary Romance categories, even though it didn’t really fit either. That makes it hard to find my market. I’m interested in connecting with readers who are 50+ and spend time thinking about how to make sense of their lives, how to find happiness and how to grow, even though they are no longer ‘young.’ I believe we can rewrite the endings of our lives at any time. Life isn’t over just because you reach a certain age. I want to inspire people to go after their dreams and make positive changes knowing that each day is the beginning of a new life.
On Goodreads, there are some groups and discussions about Boomer fiction. What I’ve learned is that even among authors, there is no agreed definition of this category. Many authors feel that if they are writing about the 60s and 70s, that is Boomer fiction. To me, it’s more like coming-of-age fiction, and it doesn’t require a new category. I think Boomer fiction should include stories like “The Best Exotic Marigold Hotel.” The stories should be about retired or nearly-retired people and the challenges they face and how they overcome them. But that’s just my opinion. 🙂
I see my market as people who are 50 or older, both men and women, though I’ve found women tend to be more involved in thinking about personal growth and making changes in their lives. I tell people my “Autumn In The Desert” series is comfort reading for women and a few smart men.
Are you in my market? What do you like to read that you would consider ‘Boomer fiction’? Do you think there is a market for that type of story? Let me know what you think in the comments below.